Wödår relaunches as part of “total re-brand”
Boiling hot water company Wödår has relaunched as part of a total re-brand of the business.
Boiling hot water company Wödår has relaunched with new products, refreshed website and a new brochure.
As part of the “total rebrand”, the company has launched eight instant hot taps and five luxury kitchen taps.
This has been supported by a website refresh, which now includes a trade portal, and complemented by a 104-page brochure.
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Leeds-based Wödår launched into the UK in 2022 with taps designed to appeal to the retail and specifier market.
Managing director Michael Sammon commented at the launch: ““Wodar offers ‘Choice through Design’. We want to position ourselves as the experts in boiling hot water taps, offering more style choice, colour options and future design than other more well-known brands that are currently enjoying large market share.”
And he spoke about the growth opportunities: “I think new product development will be key to our success in the coming years…
“Competitive prices, with choice of design, proven functionality and excellent commercial terms gives us the opportunity to develop Wodar over the coming years”.
Speaking about the relaunch, Michael Sammon said: “We have introduced new features on the trade portal to give retailers, installers, architects and designers access to our full range.
“We are also pleased to offer competitive terms for Wödår partners, including up to 70% discount and inclusion on an intuitive stockist locator. Lots more plans in the pipeline so watch this space!”
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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