British furniture manufacturer Woodstock Trading Co has opened a new-look showroom at its HQ in Hereford, to inspire and connect its trade customers.

The 2,850 sq ft space showcases Woodstock’s bathroom brands Calypso and Veldeau, as well as kitchens from its recent acquisition of LochAnna Kitchens.

Calypso and Veldeau Bathrooms include furniture, mirrors, brassware and ceramics and Woodstock recently launched 50 products across both brands.

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It will also serve as a second showroom for LochAnna Kitchens, alongside the LochAnna Design Centre in Bolton, to accommodate retailers based in the South of England.

According to Woodstock, the refurbished showroom will better provide face-to-face contact with existing and prospective retailers, offer product specific training and act as an event space to host annual trend briefings.

Operating by appointment only, visitors will receive personalised tours and consultations to offer a focused and informative experience.

Managing director at Woodstock Trading Co Alex Seaborn commented: “We are thrilled to unveil our newly refurbished showroom, a space that truly represents the breadth and quality of our product offerings.

“Our customers will now have the opportunity to explore not only our renowned Calypso and

Veldeau bathroom collections but also the exceptional kitchen products from LochAnna, following our recent acquisition.

“Our revitalised showroom, with its expanded display of vanity furniture and comprehensive product showcases, serves as an inspiration for our retailers, illustrating innovative ways to present our diverse range to their own customers.

“We are confident that this new environment will enhance the overall customer experience and strengthen our partnerships with retailers.”