UK retailer Wren Kitchens has unveiled its latest advertising campaign, ‘The Great Wrenovation’ showcasing kitchens as an affordable lifestyle upgrade for all.

The fully integrated advertising campaign spans ITV, Channel 4 and Sky channels with adverts scheduled for prime time.

Appearing among The Voice, Coronation Street, Grand Designs, Christmas film Home Alone, the ads are scheduled i time for Wren’s Boxing Day sale and continuing into the New Year.

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The advert was filmed across six sets and as part of Wren’s national ‘Giving Back’ programme, the six fully functional kitchens, including all appliances, are being donated to local individuals and charities.

Retail director of Wren Kitchens Jordan Laville added: “We are thrilled to announce the launch of ‘The Great Wrenovation’, a testament to our dedication to provide luxury kitchens for every budget and taste.

“The aim of the ad’ is to inspire homeowners to reimagine living spaces and elevate their homes with the beauty, functionality and affordability that Wren is renowned for.”

The Great Wrenovations ads feature Demi Lovato track ‘Confident’ with TV personality and presenter Alison Hammond providing the voiceover.

Alison Hammond commented on being part of the campaign: “Collaborating with Wren for their latest ad’ was an absolute blast!

“Being a part of their new marketing campaign, which strikes a chord with so many people, fills me with immense honour.

“A growing admiration for beautiful kitchens is undeniable, and Wren’s commitment to offer affordable luxury to all is empowering countless individuals to turn their kitchen dreams into reality like never before, plus I love a bargain!”

Having launched in 2009,  Wren Kitchens opened its 109th showroom earlier this year.