Duravit names chief marketing officer
Bathroom brand Duravit has appointed Lüder Fromm as chief marketing officer (CMO), effective from December 1, 2024.
Bathroom brand Duravit has appointed Lüder Fromm as chief marketing officer (CMO), effective from December 1, 2024.
He will take over the management of global marketing and report directly to CEO Stephan Patrick Tahy.
Fromm has decades of international experience and understanding of brand management and digitalisation, for marketing positions at globally renowned companies
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Most recently, he was senior vice president global marketing & brand communications at Hugo Boss.
Prior to that, Fromm held several leading marketing roles, including at the luxury brand Montblanc and Mercedes-Benz AG.2
“We are delighted to welcome Lüder Fromm to our leadership team,” said
CEO of Duravit AG Stephan Patrick Tahy.
“His impressive track record in brand management and deep understanding of digital transformation will be instrumental in further strengthening Duravit in the global market and meeting the needs of our customers.”
Commenting on his new role Lüder Fromm said: “Duravit is an exceptional premium brand with international appeal, characterised by design, innovation and customer focus.
“I am delighted to take on the role of global CMO and, together with the highly motivated team, to take this love brand to a new level.”
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
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