Former VP for Whirlpool EMEA takes European CEO role

Appliance manufacturer Haier has appointed Yannick Fierling as CEO of Haier Europe, succeeding Rene Aubertin who spent five years in the role.

Fierling has over 18 years of experience in the automotive and white good industries, and  joins Haier following 15 years at Whirlpool, where he was most recently general manager of the Fabric Care business and vice president of Whirlpool EMEA. During his time at Whirlpool, he occupied positions of increasing responsibility in Europe and North America. 

He has two master’s degrees in engineering and most recently was awarded a degree in Finance.

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Yannick Fierling commented on his role: “I am thrilled with the opportunity to lead Haier into the next stage of its ambitious development programme in Europe. Haier is unique in its understanding of customer needs and determination to create innovative products that simplify and improve everyday life. The company is well-placed to play a major role in the European electrical appliance industry.”

President and executive vice chairman of board of directors at Haier Group, Hai Shan Liang said: “We are delighted to welcome Yannick into his new role. His track record demonstrates the entrepreneurial, managerial and technical skills required to lead a large organisation such as Haier Europe. Yannick shares our vision of the development of the Haier brand in Europe and we are confident in his abiltity to deliver further success.”