Domestic appliance manufacturer Hoover Candy, has appointed a built-in appliance team dedicated to kitchen studios, builders’ merchants and regional kitchen furniture manufacturers.

Headed up by Dan Halfpenney, who joined Hoover Candy in March 2019 as head of kitchen independents and contracts, the team includes account managers Dan Connell and Steward McLelland.

The team will report to Sion Howard, channel director, and be supported by cooking ambassador, chef and television presenter Simon Rimmer.

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Dan Halfpenney said: “Having our own service team offers both retailer and consumer the reassurance that they are fully supported and we have narrowed down the range to focus on a core selection of appliances to provide real added value to this market.

“We are delighted to have Simon Rimmer on board with his experience and success as a chef and household name.

“We believe that his association with Hoover will fill consumers with confidence in the innovative developments we are making in the home appliance market.”

Halfpenny added: “We are looking forward to developing relationships with trade partners who understand the amazing growth potential that Wi-Fi Hoover and Candy products offer and are excited about bringing consumers completely new cooking experiences as well as smart appliances in dishwashing, refrigeration and laundry.

“Haier’s ambition to grow market share across Europe has provided both Hoover and Candy brands a unique opportunity which the kitchen specialists can take full advantage of.

“We are developing our ranges to support this particular market by not over complicating the offer, launching technologies which consumers can see and feel the benefits of and making sure that all of this is great value.”

This announcement follows the news Hoover Candy has sold one million freestanding appliances in a year.