Italian manufacturer of porcelain surfacing Laminam has appointed Laura Curren as senior area manager for retail, to advance business growth in the UK.

She joins Laminam UK with a career spanning over a decade in the kitchen and bathroom design industry.

Having held various roles, Curran has a wealth of knowledge and expertise and most recently has held senior sales positions with Caesarstone and Cosentino.

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In her new role, she will be responsible for building and nurturing client relationships, promoting Laminam’s product portfolio, and ensuring high levels of customer service.

Commenting on her position, senior area manager for retail Laura Curren said: “It’s truly exciting to be part of Laminam’s expansion in the UK.

“There is a step change in the surfacing industry towards porcelain and the feedback I’ve already received from kitchen designers and retailers about the colours, designs, and sustainable qualities of Laminam’s products has been overwhelmingly positive.

“ I am eager to work with our valued clients to bring these beautiful and sustainable surfacing solutions to even more homes and commercial spaces.”

Recently appointed UK managing director Gavin Shaw commented: “Laura Curren’s appointment as senior area manager for retail is a testament to Laminam’s commitment to excellence and delivering the best to our customers.

“With a stellar reputation, Laura’s extensive industry experience, her ability to build strong customer relationships, and her passion for the KBB industry make her the ideal choice to lead our retail efforts.”