KBB distributor PJH has appointed Samantha Mitchell as marketing manager to support its bathroom, appliance, sink and tap categories.
Mitchell has over 15 years of marketing experience and joins the company from engineering consultant Taziker, where she was marketing manager and led campaigns and initiatives.
She is tasked with developing and executing marketing strategies for PJH own-brands – such as Prima appliances, sinks and taps – with her responsibilities including marketing collateral, brand websites, content, and liaising with external agencies to enhance the company’s market presence.
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Reflecting on her new role, Samantha Mitchell commented: “I am pleased to be joining PJH; the company’s dedication to its employees, and its clear vision for the future drew me to this opportunity.
“I am excited to contribute to our own-brands’ growth, move them to the next level, and to implement innovative marketing strategies that resonate with our customers.”
Head of marketing & product at PJH Kimberley Cooper added: “We are thrilled to welcome Samantha to our growing team.
“Her extensive experience and fresh perspectives on marketing are exactly what PJH needs as we continue to expand our reach and influence in the industry.
“Her strategic vision will be invaluable as we move forward with our ambitious growth plans.”
PJH has also invested in its Learning and Development team to enrich its training programme.