Global bathroom brand Roca Group UK has appointed Barry Gladwish as residential specification manager, adding to its new build team.

His main responsibilities will be to grow relationships and manage specifications with existing regional developer clients and the regional offices of national house builders.

In addition, he will be tasked with winning incremental specifications for the Roca and Laufen ranges with regional developers.

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Joining the company from Akzonobel, Gladwish worked in a national specification role, selling into the housing market.

He also has 13 years’ experience working for builtders merchants, providing an understanding of construction and materials.

Commenting on his new role, Barry Gladwish said: “Although I’m new to bathrooms – and there is a lot to learn – there are many similarities between specification of sanitaryware and paint products, in terms of design and functionality.

“I also have long-standing relationships with many developers from my time in merchants and I’m really looking forward to working with these customers once again and introducing them to Roca and Laufen.

“The brands can be utilised across all types of housing, so targeting a wide range of developers is an exciting prospect.”

New build director of Roca Group UK Liam Buxton commented: “Barry is joining us at a key time, when we’re starting to feel a sense of optimism in the housing market.

“We need to be able to support and build our relationships with the industry and someone of Barry’s experience will be a huge asset to Roca Group in achieving this. I’m looking forward to working closely with him.”

His appointment was announced alongside Rob Slimming who was named regional sales manager for the North.