Bathroom manufacturer Roca Group UK has welcomed Rob Slimming to the role of regional sales manager for the North.

His main responsibilities will be managing the northern sales team, as well as working with the region’s key partners.

Slimming previously worked at the Bristan Group in a number of roles, from key account manager to national account manager, looking after buying groups, and then finally as a regional sales manager.

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Commenting on his new role, Rob Slimming said: ““I’m looking forward to putting all the above into my new role, where I’m focused on supporting and coaching the Roca northern sales team to be the best they possibly can be.

“The primary challenge we face in the region is the current competitive marketplace.

“However, Roca and Laufen are well-known brands, renowned for product quality and investment in innovation – which does make our job as a sales team much easier.

“’I’m excited about connecting with customers old and new, as well as working with the whole Roca team.

“From the moment I started, I’ve been made to feel very welcome and already part of the Roca Group family!”

Sales director UK & Ireland Jamie Welch added: “With Rob at the helm, our northern region is in a very safe pair of hands.

“He brings so much experience, passion for the industry and knowledge to the job, he’ll be a real asset to our team.

“I couldn’t be more delighted to welcome Rob to the Roca Group.”

Roca Group has recently added to its projects specification team, with the appointment of Dean French, and merchant team with the hire of Matt Preece.