Irish manufacturer Sonas Bathrooms has appointed Daniel Gale as area sales manager for the Midlands, as the company continues its expansion in the UK.

With over a decade of experience in the bathroom sector, he has built his career working with leading brands, serving independent retailers, specifiers, installers, and merchants across the UK.

Based in Tamworth, Gale has managed regions from Scotland to the South of England, consistently delivering exceptional service and building strong customer relationships.

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Commenting on his new role Daniel Gale said:”Joining Sonas feels like a natural fit for me.

“It’s evident that the company is driven by a clear vision and ambition to make a significant impact in the UK.

“I’m inspired by what Sonas intends to achieve, and it’s important for me to join at this early stage of their UK journey so I can play a part in that success story.

“The dynamic atmosphere and the team’s energy are infectious, and I’m thrilled to be part of it all at such an exciting time.

“My goal is to be an asset to our customers, helping them grow their businesses by demonstrating how Sonas can support them with our strong product range and sales support.”

CEO of Sonas Bathrooms Richard Sloan added: “Daniel’s experience and enthusiasm are perfectly aligned with our strategic goals.

“As we continue to grow our presence in the UK, Daniel’s strengths complement those of our existing five UK area sales managers.

“He will be a valuable addition to the team, helping us drive forward our vision and build on the success we’ve achieved so far.”

Speaking exclusively to KBN at KBB Birmingham 2024, Richard Sloan said retailers were open to looking at something new.