Underlining its commitment to investing in UK market growth, Sonas Bathrooms has appointed Dean Stokes as UK sales director.

With over 30 years of industry expertise, he brings a track record of sales leadership, market knowledge, and relationships across the bathroom, plumbing, and building supplies sectors.

An experienced sales director, he has worked for the likes of Aqata and Aqualux, Merlyn, Methven and Bristan Group.

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In his new role, Stokes will lead the Sonas UK Sales team to accelerate market penetration with new sector opportunities.

“I’m thrilled to join Sonas at such a pivotal time,” said Dean Stokes.

“The company has built a fantastic reputation for quality, design, and customer service in Ireland, and there is clear potential to replicate and grow that success here in the UK.

“With a nearly 50-year heritage and a robust infrastructure behind it, Sonas is well positioned to deliver for UK retailers, merchants, and specifiers seeking a trusted, design-led bathroom solution.

“ It’s a privilege to lead the journey of bringing this affordable luxury brand into homes across the UK.”

Commenting on the appointment, Richard Sloan, CEO of Sonas Bathrooms, said: “We’re delighted to welcome Dean to the leadership team.

“His deep sector experience and understanding of the UK market make him uniquely qualified to lead our sales efforts.

“We’re ambitious about expanding our reach and building strong, long-term partnerships with customers across the UK – and this appointment is an important part of that journey”.

Sonas Bathrooms has a 135,000 sq. ft. distribution centre in Dublin, employs more than 110 staff, and supplies independent bathroom retailers, plumbers’ merchants and builders’ providers across the UK and Ireland.