Online bathroom retailer Victoria Plum has appointed Amy Bloomfield as head of HR, to support the delivery of the company’s people strategy.

She joins the Doncaster-headquartered business from her role as HR business partner at Genting Casinos UK, where she helped deliver a HR function for more than 2,500 colleagues.

In her new role, Bloomfield has responsibility for enhancing Victoria Plum’s HR strategy and engaging with the executive board on its implementation across the business.

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Founded in 2001, Victoria Plum employs around 400 people and has sales of £113m.

Apart from the teams working in the company’s 275,000 sq ft distribution facility in Doncaster and across its nationwide delivery network, all employees work remotely.

Commenting on her appointment, Amy said: “The opportunity to take ownership of Victoria Plum’s HR function and create the environment for the ongoing delivery of excellent levels of colleague engagement is a very exciting one.

“Due to the business having a combination of remote and onsite working, there are a range of HR initiatives already in place. I intend to will further evolve them to ensure we remain a connected and motivated organisation as the Victoria Plum continues on its growth journey.”

Alongside her HR role, Amy will also oversee the delivery of Victoria Plum’s environment, social and governance (ESG) strategy.

This includes leading on the online bathroom retailer’s community foundation initiative, which sees the company support projects within local communities that are chosen by its employees.

Victoria Plum chief executive Paul McClenaghan, said: “Amy is an excellent addition to the team. She has demonstrable success and will apply that knowledge and experience to our business as we look to further expand our business.

“We are very pleased to have Amy lead our HR operations and look forward to her working with the executive board to help shape the ongoing growth and development of Victoria Plum’s people strategy.”