04 Mar, 20
Using the occasion of Kbb Birmingham, AEG introduced the Matt Black collection to its Mastery range of appliances.
Answering the trend for textured finishes in the kitchen, the Matt Black range has been developed with “textured materials that help customers feel in control of the appliances during use.”
The Matt Black aesthetic is available across a range of appliances, including ovens, wine coolers, microwaves and oven hoods.
Boasting a premium design, Matt Black features a tempered glass front, which according to AEG offers stain resistance and anti-fingerprint properties.
Channel head housebuilder and contract at Electrolux UK & Ireland Gordon Dawson, said: “When we introduce new products within the AEG range, our focus is on enabling seamless customer experience with innovative technology, housed within aesthetically pleasing design.
“The Matt Black range is defined for performance for the design-conscious customer.”
At Kbb Birmingham 2018, Dawson reported how appliance sales through its Premier Partners had grown by 40%.