For building community through sport, founder and designer of Kitchen Reflection and co-founder of the KBB Running Club Alina Tacutanu has been recognised by the KBB Retail Health & Fitness Club, sponsored by Hansgrohe. 

Q: Why did you start the KBB Running Club?

A: The idea for the KBB Running Club came to me during a run.

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Inspired, I messaged owner of Kbbsupport.com Toby Griffin to share my thoughts, and the Strava group was quickly set up.

I wanted to create a space where KBB members could focus on health and wellbeing, not just networking.

The pressures of the industry can be intense, and I saw an opportunity to blend exercise with building stronger connections.

Running breaks down barriers, fosters camaraderie, and encourages shared achievement – all while boosting physical and mental health.

Q: What has been the reaction like from the industry?

A: The reaction has been fantastic. People from all corners of the KBB industry have embraced the concept, creating a unique bond among participants.

The club has grown beyond just a running group into a community that connects us meaningfully. We are 68 members so far.

No matter where we are, we’re running together now, united by a shared passion for exercise and wellbeing.

This September, we’re organising the KBB Great Run – a remote/virtual 10k and half marathon, a brilliant idea from Toby.

Q: Where are you on a scale from novice to Olympian?

A: I’d describe myself as an enthusiastic amateur – committed and improving, but far from elite!

Running is a consistent part of my life, focused on personal progress.

Q: How does exercise help in terms of business performance?

A: Running sharpens my focus, boosts resilience and fosters creativity.

Running has a profound impact on my wellbeing. Some of my best ideas come to mind while I’m out on a run.

It clears my head, provides mental space for creativity, and helps me decompress from daily pressures.

Various design concepts for Kitchen Reflection’s clients often come to mind while running, allowing me to approach their project with unique perspectives.

Q: How have you progressed during 2025?

A: I started the year strong with my personal best 10k run. Since then, my endurance and pace have continued to improve.

More importantly, I’ve deepened my commitment to investing in my overall wellbeing.

Alongside running, I’m now in my second year of practising a monthly 36-hour fast to reset and recharge both physically and mentally.

Has this inspired you? For more details, visit the KBB Running Club on Strava.