MD of Kast David Knight says the luxury sector will be resilient but consumers will be selective and retailers need to differentiate their brand

2024 has been a challenging year economically, with consumer spending being more restrained and a noticeable dip in investment in home improvement. This has driven many to seek value-driven options.

However, in 2025, we anticipate growth as consumers continue to be selective about their home investments.

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To cater to this shift, Kast has introduced its first sub-£1,000 basin, broadening access to our designs. Nevertheless, we believe that consumers will still be willing to invest in high-quality products if the design resonates with them.

Challenges and opportunities

One of the biggest challenges will be differentiating your brand in a crowded market. Luxury consumers are looking for unique, inspiring designs that stand out.

Retailers will need to cultivate an offering that excites and inspires to capture the attention of discerning buyers.

Consumers are increasingly loyal to brands they trust, and there’s a strong opportunity for retailers who offer customisation, unique designs, and excellent service.

By focusing on these areas, retailers can build lasting relationships with their customers and stand out in a competitive marketplace.

Strategies and advice

Create visually inspiring displays that showcase the latest design trends and colours, positioning your brand as a leader in innovation.

Offer personalised consultations and design services, demonstrating the value of your expertise.

Don’t be afraid to charge for bathroom design services – this adds value to the customer experience while reinforcing the quality and craftsmanship of your offerings.

Clearly define your target consumer and align your business with brands and products that not only inspire but also offer unique, high-quality designs.