Kitchens manager at Miele GB Tom Hopper says capitalise on stronger sales growth in retail with smart technology and by providing a personalised service

In 2025, we expect the KBB retail market to see growth, supported by more stability consumer confidence as uncertainties around elections and budgets ease.

This increase in activity should span across all segments of the market.

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High-end consumers will focus on premium, sustainable materials and smart technology, while the middle market might look for quality upgrades.

The low-end sector could see a focus on essential updates driven by affordability and practicality.

2024 comparison

Compared to the previous 12 months, we anticipate stronger growth as market conditions stabilise and consumers feel more confident about moving forward with renovations and home purchases.

The potential for lower interest rates and increased spending power could provide a boost to both the housing and KBB markets.

In particular, house prices are expected to rise by around 6%, contributing to higher demand for home improvement projects including kitchen, bedroom and bathroom renovations.

Sales opportunities

With growing interest in home renovations and an improving housing market, the biggest opportunity for KBB retailers will be capturing consumers who are eager to invest in quality, durable upgrades.

Retailers can leverage this by showcasing new design options and integrating smart technology.

Demonstrations of appliances can help to further engage customers and help them visualise their ideal spaces.

To attract customers and close deals more effectively, retailers should focus on providing a seamless, personalised experience.

Engaging detail tools, virtual design consultations, and clear, upfront information on pricing and timelines can help customers feel more confident in making decisions.

Retail advice

For retailers concerned about 2025 and beyond, it’s essential to stay adaptable and invest in building a resilient supply chain to handle any potential disruptions.

Embrace trends in sustainability and smart home technology will also help align offerings with evolving customer priorities.

Finally, focusing on customer experience, from initial consultation to post-purchase support, can help build trust and encourage repeat business, ensuring a strong foundation for future growth.