Tom Reynolds, chief executive of the Bathroom Manufacturers Association (BMA), outlines four opportunities for retailers to seize in 2023 in the first of his quarterly columns

As we enter 2023, it is imperative that bathroom retailers plan ahead and assess their current strategies and future prospects.

This is of particular importance due to the economic climate in the UK over the next year or so.

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With this in mind, here are some key considerations bathroom retailers should consider when planning for 2023 and beyond.

1. Develop a forward-thinking marketing strategy

Bathroom retailers must develop a comprehensive and well-executed digital marketing strategy to remain competitive in the market.

This includes optimising their online presence, developing an effective social media plan, and utilising content marketing techniques such as blogging and video production to engage with customers.

2. Utilise technology

Technology can be used to streamline operations and improve customer service within retail bathroom stores.

From innovative mobile apps to virtual reality experiences, having the right tech solutions in place could help retailers gain an advantage over competitors.

3. Leverage customer data

To stay ahead of changing trends in the industry, bathroom retailers should aim to collect and analyse customer data.

This can include tracking customer behaviour through surveys and market research and using customer feedback to develop new products or services that cater to their needs.

4. Improve sustainability

With the increasing scrutiny of businesses’ environmental practices, it is essential for bathroom retailers to become more sustainable in their practices.

This could involve sourcing products from eco-friendly suppliers, investing in green technologies such as solar panels or energy-efficient appliances, and minimising waste.

By taking these steps now, bathroom retailers will be better positioned to succeed in 2023 and beyond.

To stay ahead of the competition, they must remain proactive and embrace innovative technologies and strategies that help them maximise efficiency and customer satisfaction.

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