Following the British Retail Consortium reporting “solid” January sales, Butler Interiors owner Mark Butler says his sales are “significantly” stronger.

The past year has presented its challenges for Butler Interiors.

Like many businesses, we have faced difficulties in recruiting skilled staff, navigating a fluctuating market influenced by Government changes, rising interest rates, and overall economic uncertainty.

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These factors led many clients to adopt a cautious, ‘wait and see’ approach.

However, as we enter 2025, we are in a significantly stronger position.

 Our order book is healthy, footfall has increased, and enquiries are at their highest level in recent years.

Reputation drives demand

Our growing reputation for design excellence, combined with strong partnerships with our suppliers, has played a key role in driving demand.

At Butler Interiors, we are committed to delivering exceptional customer service, and our reputation continues to reflect this commitment.

As an independent business, we firmly believe that success lies in offering outstanding design, a carefully selected product portfolio, and the highest level of client service.

We have also seen a noticeable increase in our average order value, which we attribute to our strengthened reputation both locally and beyond.

We are attracting clients who have greater budgets and are looking for a premium service.

Continuous investment in training, industry recognition through design awards, and our continuous honesty with clients, even when it may impact a sale have all contributed to this success.

Trust and confidence

As a proud member of the KBSA, we provide our clients with the confidence that they are working with a business that adheres to the highest professional and ethical standards.

Our strong financial position and commitment to the KBSA’s code of conduct further reinforce this trust.

Changes to our marketing approach have also played a role in driving enquiries.

In the final quarter of 2024, we implemented a refreshed CRM system and assigned a dedicated team member to manage regular email updates, ensuring more effective client engagement.

With a solid foundation in place, we are optimistic that 2025 will be a year of significant growth and success for Butler Interiors.