Trade KBB supplier Howdens senior category manager Julia Trendell looks at the opportunity fitted bedrooms offer kitchen retailers

As a professional you’re always looking for ways to boost your business, whether attracting more customers or expanding your services.

There’s been a shift in the industry lately, which sees bedrooms getting more limelight.

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And for those specialising in kitchens, there could be an opportunity for you. Fitted bedrooms aren’t a new solution; they are now resurfacing with sleeker designs. And it’s just at the right time.

With an increasing focus on interior design and some uncertainty in the property market, homeowners are looking to invest in upgrading what they already have, and fitted bedrooms are becoming popular.

Bedrooms, like kitchens, are vital storage areas for homeowners. Projects often focus on increasing space in one or both areas. Homeowners are keen to enhance functionality and aesthetics; well-designed kitchen and functional bedroom storage are top priorities.

The opportunity

By offering both kitchen and bedroom solutions, you cater to this demand and make your business a solution for the two spaces that greatly influence daily living and overall satisfaction in the home.

We know customers appreciate the convenience of working with a main tradesperson, especially when carrying out multi-room renovations.

 There’s an opportunity for your customers, too.

• Designs to suit every bedroom and budget

Built-in wardrobes and storage solutions are highly sought after by homeowners looking to maximise space. With a wide choice of designs now readily available to suit budgets and home types, style doesn’t need to be sacrificed.

• Supporting wider home renovations

Revamping the home can be challenging for homeowners, and choosing to partner with a professional can make the process easier. Use the opportunity to talk to your customers about their broader home aspirations, offer solutions to make their space more valuable, and win work beyond the kitchen job.

• Smart storage solutions

With the rise of the focus on interior design, there is a growing demand for innovative storage solutions that maximise space. Fitted bedrooms are now being designed around customers’ requirements and needs.

• Built to last

It may be common to hear your customers talk about standard bedroom furniture lasting only a short time. In contrast, with the Howdens 25-year cabinet guarantee, you and your customers can have confidence the furniture is built to last.

Adding to the property value

Fitted bedrooms could potentially add value to a property and, therefore, make it more desirable on the housing market. Smaller properties, with well-designed storage solutions, where space is at a premium, demonstrate the useability of the space to show the property’s full potential.

Expanding your services to include bedroom solutions presents an opportunity for growth in a competitive market.

Partnering with a trade-trusted supplier like Howdens, you can win work beyond the kitchen.

With fitted bedrooms designed to be quick and easy to fit, a choice of designs available from local stock, and the same trusted quality as kitchens, with a 25-year cabinet guarantee for confidence, they are built to last.

Plus, a free design service to support your business and customers.