Managing director of Miro Liam Lord offers his view on how the market for cooker hoods has developed, with a demand for “invisible” extraction and what models retailers should consider  

We often joke in the industry about how the cooker hood can sometimes be considered as an afterthought. Many still overlook the importance of good extraction. 

With open plan kitchen designs becoming more popular, especially over the last 15 years or so, more people do understand the importance of a quiet, powerful extractor. 

Sponsored Video

Lauren Goodbrand of Kitchens International on winning the Kbsa Concept Designer Award 2024

Customers want the kitchen to be a place to enjoy socialising and entertaining, without any distractions.

Customers want to be advised by the kitchen retailer when it comes to the right extractor for their requirements. 

As cooker hood specialists, it our job to educate the importance of good extraction. 

Popular cooker hoods

I’ve worked in this industry for 20 years now and have certainly seen many changes in relation to cooker hood trends. 

Around 10-15 years ago, many cooker hoods were designed to be a statement piece within a kitchen. For this reason, decorative, pendant style island extractors were popular. 

These types of cooker hoods are still of course available, we in fact still offer some within our range. 

However, the volume at present is directed more towards the cooker hood becoming “invisible” within the kitchen both in aesthetics and noise levels. 

Customers now demand quiet, discreet, powerful extraction.  

Our most popular hood types are canopy hoods and ceiling hoods.  They have been for several years, in fact. Miro’s venting hobs sales increased by over 100% last year. 

Sales of this type of product have been on the rise over the last couple of years, we therefore strengthened our venting hob offering, this year, by launching the new Envy and Flow 5 models.

We now offer three high spec venting hobs at different price levels.  

Miro GA Filo canopy hood has a depth of 295mm and is available with a choice of motor options

Listen to market

It is a combination of both aesthetics and developments in technology that drives sales. 

There’s no point in offering a product that includes all the bells and whistles but isn’t attractive on the eye. 

At Miro we listen to what trends retailers are experiencing and try to integrate that within our product portfolio. I’m sure venting hobs sales will also continue to grow. 

Every kitchen needs an extractor, and we will of course continue to listen to what trends the kitchen industry dictates and act accordingly.