Swift | Preparing kitchen retail for WEEE regulation changes
Joint MD of Swift Anthony Sant says kitchen retailers need to swot up on WEEE regulations and proposed changes which could cost their businesses
Joint managing director of electrical wholesaler Swift Anthony Sant says kitchen retailers need to swot up on Waste Electrical and Electronic Equipment (WEEE) regulations and proposed changes which could cost their businesses
As we embarked on discussions with kitchen retailers earlier this year to shed light on the proposed changes to the Government’s Waste Electrical and Electronic Equipment (WEEE) regulations, it soon became clear that awareness was low within the sector.
We were met with responses like “Does it even apply to us?” and “We already recycle so it won’t matter.”
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It really served to confirm the need for the kitchen retail sector to get up to speed with the implications of these reforms and fast – particularly for those involved in the sale of kitchen appliances.
Updates to WEEE Regulations
When the WEEE regulations were first introduced in 2006, their goal was to cut the number of electrical goods going to incineration or landfill, and boost recycling and reuse.
The anticipated updates to these regulations are aimed at creating a circular economy through improving recycling rates and encouraging the development of longer-lasting products.
The heart of these upcoming changes is a significant shift towards placing the financial onus for recycling electrical products directly from the consumer’s home on manufacturers and retailers.
This approach aims to dismantle a major recycling hurdle: the extra cost to consumers for home collection of old appliances, which often leads to these appliances being discarded improperly and not recycled.
Under these new proposals, we might soon find ourselves obligated to recycle old appliances at no additional charge when delivering new ones.
If recycling at the time of delivery isn’t feasible, arranging a subsequent collection will become an essential part of our service, presenting us with considerable logistical and financial challenges, irrespective of our current recycling efforts.
This transition isn’t just about incorporating a new step into our delivery process.
It means a comprehensive review and adjustment of our logistics, staff training and customer service approaches.
Moreover, the economic implications are significant, ranging from the costs associated with extra deliveries to ensuring compliance with the new regulations.
Although the regulations suggest that these costs should be shouldered by manufacturers, no clear method for this reimbursement has been agree yet.
Some of our peers in retail may feel their existing recycling initiatives will shield them from the brunt of these changes.
However, it’s crucial to understand that the landscape is shifting beneath us, demanding new strategies and solutions.
Extending across sectors
Beyond the immediate logistical and fiscal considerations, these reforms signal a deeper shift in our environmental responsibilities.
Our sector’s engagement with the government’s WEEE reform consultation, which closed on March 7th, showed the importance of collective action and dialogue.
At Swift, we took the initiative to host a Department for Environment, Food & Rural Affairs briefing session, not just to share information but to actively participate in shaping the conversation around these reforms.
As we face the evolution of this regulatory framework, it’s imperative for us to recognise, adapt and navigate these changes.
The ‘polluter pays’ principle of the WEEE regulations, signifies a broader government strategy, likely to extend to other sectors.
The Government has other sectors in it sights, meaning tyres, bed mattresses, and kitchen and bathroom furniture will all be subject to tougher regulations in time.
With no definitive timeline for the implementation of the WEEE regulations, the imperative for immediate preparation for the challenge and opportunities is clear.
These reforms represent more than operational hurdles.
Let’s not lose sight that they mark a significant step towards a more sustainable future for the kitchen retail industry and will help to protect the environment.
By meeting these challenges and opportunities together, we can carve out a path towards a sustainable future for our sector.
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Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).

Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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