Finding your tribe and becoming part of a KBB community could unlock business opportunities, reports editor of Kitchens & Bathrooms News Philippa Turrell

As the KBB industry begins to move on from the pandemic, to face the brave new world, the need for community has never been greater.

It’s been evident in the two most recent bathroom trade events, although at opposite ends of the spectrum – whether it’s a meet of the global industry at ISH or regional business at Bathnet  – the need for companies to be a part of a greater whole has never been more apparent.

Sponsored Video

Lauren Goodbrand of Kitchens International on winning the Kbsa Concept Designer Award 2024

With trade association Kbsa and buying groups MHK-UK and KBBG recently announcing conferences and AGM details for retail and non-retail members, it reflects this continuing move towards hearts and minds coming together in the kitchen industry too.

This sharing of knowledge has never been more important, as KBB retail businesses have been divided in their experiences of 2023.

At the start of the year, Kitchens & Bathrooms News asked its LinkedIn followers whether Kbb retail sales were up, down or static on January 2022 and the response was an even three-way split.

At Kitchens & Bathrooms News, we like to play our part, disseminating information from suppliers and sharing competences and practices of accomplished entrepreneurs.

In what can often be a fragmented and isolated industry, a community contributing know-how can inspire KBB retail businesses in this challenging economic climate.

It could even help solve wider industry challenges, such as tackling the skills gap crisis, creating apprenticeships in the industry or practical steps on implementing ‘green’ policies.

We have created the industry’s first regular and dedicated column on apprenticeships, which will discuss the need and value to retailers’ businesses.

Of course, we also shouldn’t forget the importance of joining together in a region too.

Finding your tribe with like-minded and non-competitive businesses, in neighbouring postcodes, can help bring in wider experiences but with pinpoint accuracy on a local and familar customer base.

Experienced director of new retailer Three River Kitchens Andy Poole said: “There are too many businesses that don’t care about being part of the local culture. We feel like we’re embedded in it.”

Joining with like-minded businesses at retail conferences or working with businesses in your locality, it’s all about participation.

In fact, why opt for one event, why not participate in as many groups as possible, because community could just be the key to unlocking business opportunities.