Italian appliance brand Smeg will now supply buying group MHK UK retail partners with its built-in range and selected products from its portfolio.

The deal will see built-in ovens, compact appliances, hobs and hoods, as well as built-in dishwashing and refrigeration, plus range cookers and FAB refrigeration available to MHK retailers.

Speaking about the partnership, MHK UK sales manager David Morris said: “At MHK UK our aim is to ensure that our retail partners have all the necessary tools and levels of flexibility to both generate and convert sales leads.

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“We recognise that appliances play just as big a part as the furniture itself when it comes to creating design solutions that the answer the aesthetic needs as well as the specification and budget requirements of the customer.

“Smeg not only offers our retail partners a stylish alternative, but also, a brand that occupies a broad and unique market position with its product and price range.

“This makes the brands levels of innovation and quality available to all our retail partners customers.”

He continued: “We are proud to be working with Smeg UK. This development further strengthens a portfolio of brands that have chosen to work with MHK UK and its retail partners – all of whom enjoy the benefits of the MHK central payment system.

“This system enables retail partners to  pay for product, from MHK UK affiliated suppliers, after 30 days whilst suppliers enjoy the security of guaranteed payment.

“This makes MHK’s supplier/retailer relationship both credible and financially secure; important considerations in these uncertain – economic times.”

MHK UK retail partners will be invited to a presentation on the brand’s appliances at Smeg UK’s Abingdon-based head office on February 28, 2023.

The event will also be open to independent retailers who are interested in becoming an MHK UK retailer.

View our exclusive video interview with MHK UK about KBB retailing in 2023.