Home appliance brand Haier UK has opened a Design Activation Centre at the Business Design Centre in London.

It is the third Activation Centre for the brand and the first in the South of England, following on from a Brand Activation and Training Activation centre in Warrington.

The London-based Design Activation Centre has been designed for use by trade partners, internal staff for meetings, product launches and demos.

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Featuring its built-in and freestanding appliances, the centre comprises an open plan kitchen/’living’ area, meeting area and back kitchen. The kitchen sets have been created in partnership with Symphony Kitchens.

Highlighting the Haier range of built-in cooking, refrigeration, and laundry products, it features a host of premium products from its Series 6 range including the I-Touch Wi-Fi connected oven, an 800mm induction hob, a 600mm integrated double dishwasher and a 600mm single door wine cooler.

Shown alongside are a number of freestanding products including the Cube 90 Series 7 fridge freezer with absolute ice, and the I-Pro Series 7 washing machine and tumble dryer.

Director of brand & communications UK & ROI, Haier Europe Antony Peart commented: “The new Haier Design Activation Centre at the Business Design Centre in London is the perfect location.

“It will give us a space in the heart of the capital, for customers, colleagues, and the community, and it will provide us with amazing opportunities to launch ground-breaking products at the heart of an iconic and industry leading event space”.